The resorts are strategically located in distinguished locations. They excel at services available to the most demanding clients, who wish for a high standard of service, total comfort and a level of international standards, with regards to the accommodation, gastronomy, sports and leisure structure, shopping and tourism, as well as the events and conventions segment, being equally important for this category. They are chosen as a destination for relaxation, leisure, tourism or social and business events.

The category "Convention" is an innovative concept. It reflects the high standard of service of for the demanding market of travelling and meetings, as well as refinement, a complete infrastructure for lodging to business and a conventions center for medium and big events. The Convention hotels are strategically located, with easy access to the main city roads. The main visitors of the Convention hotels are executives participating in events in the actual hotel, or have business in the city, who are not only looking for comfort, good location and security, but also the opportunity to stay in an exclusive environment, with differentiated service, as well as executive floors (Executive Floor and Master Floor) and international cooking.

The Business category differentiates itself by the scale of services offered by the hotel as well as the complete infrastructure for the events category, having space available for meeting and medium size events. The main visitors of the Business hotels are executives participating in events in the actual hotel, or have business in the city. These visitors require comfort in the accommodation and a complete infrastructure to be able to plan a large part of their agenda in the hotel itself. The bars, restaurants, events and leisure areas offer carefully developed services which characterize the category. The Bourbon Business hotels are located in the main capitals of the country and offer easy access to business and commercial centers and the city airport.

The “Residence” category has a differentiated style and is positioned in the "midscale” category. The proposal is to offer large and comfortable rooms, with a versatile infrastructure which is adaptable to the needs of the clients, providing convenience and a sensation of “being at home”. Clients of the Residence category are in the city for business or leisure and require convenience and the differentiated location of the Residence hotels – in the finest residential areas, with peaceful and tree-lined streets and easy access to the best leisure and entertainment options in the city.

A global tendency in the hotel sector, the economy category in the Bourbon Hotel and Resorts Chain brings together practicality and strategic location, with easy access to the city's business centers. Some differences are specific characteristics of the Express category, such as quickness of service, functionality of the rooms and economic tariffs. The main visitors in this category are executives and professionals on short trips, seeking speed and efficiency of service.