The stance and the attitudes of the leaders reflect directly in the productivity of others professional who integrate the team and, consequently, the results of the business as a whole.

- Market analysis
- Feasibility study of business undertakings in operation and new projects
- Operational conceptualization of the undertakings
- Accompany projects in conceptualization and pre-operation phases
- Support "hotel projects" in accordance to the benchmark and flag (Resort, Convention, Business, Residence or Express).

- Continuous evaluation of hotel performance as well as tracking results
- Maintenance of the quality and service of the Bourbon brand and creation of new products
- Management of processes
- Consistent operation
- Generating better results for the company and investors
- Continuous search of better results, return on investment, investor and client satisfaction

- Strengthening the organizational culture
- Development of directives and consistent policies in the areas of recruitment and selection, training and development of employees, benefits, roles and salaries
- Orientation of employees with regards to productivity goals, market changes and professional standing
- Implementation of internal marketing strategies for the retention of talents
- Guarantee the enforcement of labor legislation.

- Know How in the management of restaurants
- Management, planning and administration in the area of gastronomy
- Coordination and supervision in the process of handling and preparation of meals served to internal and external clients, aiming to guarantee the quality standards of the business.

- Elaboration of the commercial strategy, including e-commerce
- Definition of national and international tariff policies
- Distribution and tariff segmentation
- Market opportunity identification that can optimize the positioning of Bourbon undertakings
- Continuous Analysis of market performance.

- Corporate financial management and analysis of the hotel chain’s performance
- Track profitability of the business holdings and investor account installments
- Presentation of monthly accounts through simplified reports and objectives
- Management of results using indicator.

- Creation of system and information projects for the Bourbon hotels
- Search for solutions that enable quick and complete information access

- Negotiation of buying and corporate contracts
- Definition and disclosure of buying and stock management policies
– Supply routine procedures
- Establishment and management of performance indicators in the area of Supplies
- Optimization in relation to quality /cost / lead-times in all acquisition processes.

- Coordination of the annual corporate and hotels budget using the Uniform System Account system
- Management of the cash flow and all of the tax and accountancy areas
- Definition of performance goals together with corporate management
- Supervision of budget implementation together with the hotels
- Provide orientation to the hotels regarding financial and administrative processes.

Implementation of legal processes and procedures to ensure that transactions carried out by the Bourbon holdings and chain, as well as business operations are conducted in strict observance of Brazilian legislation and best practices of the sector.

- Development and coordination of a special maintenance program which is as much preventative as corrective
- Oversee in loco the infrastructure operation of each unit
- Negotiation of corporate contracts with machine and equipment suppliers and service providers.

- Identification of opportunities that optimize the exposure of the Bourbon brand in the sector
- Guarantee that the Bourbon brand is always intact and recognized
- Positioning of the Bourbon brand in a differentiated way in the market, preserving the Bourbon standard of quality and service
- Development of publicity campaigns and promotions
- Search for partnerships that optimize brand exposure
- Press consultancy.