The Bourbon Hotéis & Resorts is constantly preoccupied with social and ecological responsibility, as shown by the campaigns and institutions supported by the businesses holdings, such as the Guarda Mirim Apprenticeship Program; the Paid Internship Program, which partially subsidizes education; Incentives for educational institutions and periodic donations to charity institutions.

Another important initiative is the support which the Bourbon Chain offers is Project “Os Pinhais" in Curitiba, in which less well off youngsters receive lessons given by volunteers from Bourbon employees and at the end receive a Hotelier’s certificate.

The Bourbon Hotéis & Resorts added one more ecological achievement with a campaign for employees and clients on how to sensibly use natural resources such as electricity and water.

The internal marketing action, developed by employees, works by communication through the use of informative posters, messages and stickers about the reduction of electricity and water consumption. Guests are already informed about the focus to save water. The rooms have a sticker and booklet which has a message about the sensible use of water; guests have the options to participate in the campaign being able to choose the frequency with which the towels and bed linen are washed.