Brand

Concept

The Rio Hotel by Bourbon brand, created by Bourbon Hotéis & Resorts, is based upon the Chain’s experience – more than fifty years; it has identified an opportunity in the midscale segment and created a product that fully meets the needs of the Latin American target. The best price with services tailored to guests it makes for a modern, versatile and functional project. The Rio Hotel by Bourbon brand is a complete option for business or leisure.

Product

The best price with services tailored to guests: is a worldwide trend in the hotel industry. Bourbon’s economy category blends a practical and strategically-located hotel with ease of access to all the city’s business centers. The main advantage is in its cost-benefit ratio, and versatility is its chief asset.

Advantages

With their innovative concept, the Rio Hotel by Bourbon properties provide fully integrated settings and ensure efficiency in operations and events; they are also excellent places for leisure. They provide large rooms, generously-sized beds and modern decoration.

Infrastructure

The Rio Hotel by Bourbon units have a flexible infrastructure. Depending on the location and the target audience, they may or may not provide a restaurant, gym or event room. There is greater interaction among clients since the spaces are multi-purpose and can be integrated together. There are tables and sofas in the restaurant, and the space lends itself – as guests may please – to meetings, lunches, or to work.